CFO-caliber thinking, without the full-time cost.
We bring clarity, structure, and confidence to the financial decisions that move businesses and individuals forward, fully remote, flexible, and built around your needs.
Complimentary 30-minute discovery call, no commitment required.
Still researching? Get the free checklist on what to ask before you hire a fractional CFO.
Layla Dawn
Founder · Financial Strategist
Your dedicated financial partner, for the numbers and the decisions behind them.
Our approach is straightforward: understand your numbers, build a plan, and give you the tools to stay in control of your financial future. Whether you're running a business or planning for your family, you get the same rigor, structure, and a partner who walks you through every step.
High-achievers who need a financial partner to match their ambition.
Small Businesses & Startups
Revenue up to $2M · Teams up to 25
- Founders & operators seeking financial clarity
- Companies preparing for growth, hiring, or fundraising
- Businesses that need structure before the next big decision
Individuals & Families
Any individual or family who needs a financial partner
- Navigating career transitions
- Planning major purchases like a first home
- Filling critical gaps in personal financial planning
Most of our clients are highly successful in their own domain, they simply lack the structured financial visibility and decision-making frameworks to reach the next level. That's where we come in.
Clarity that turns into better decisions.
Clarity → Better Decisions
Understand your true margins, cash position, and risk. Replace guesswork with data-driven confidence.
Cost Efficiency
CFO-level expertise and oversight, without the $120K+ annual salary and benefits of a full-time hire.
Scalable Support
From one-time projects to ongoing monthly engagements, the model flexes to match your business or life stage.
Actionable Insights
We don't just build models, we explain what they mean and what to do next. Every engagement ends with clear steps.
Useful From the First Session
You leave with your numbers organized in one place and a written set of next steps, not a report you have to interpret on your own.
No Runaround, No Jargon
A partner who translates complex data into language you can act on, invested in your success from day one.
From first call to financial clarity, fast.
Most clients experience meaningful clarity within the first 30 days. From there, ongoing structure keeps you ahead of decisions instead of reacting to them.
Book a Discovery Call
Tell us about your business or personal financial goals in a complimentary 30-minute conversation.
Receive a Proposal
We recommend the right service package and engagement model for exactly what you need.
Get to Work
Onboard quickly and start building financial clarity, typically within one week.
What to Ask Before You Hire a Fractional CFO
Not ready for a call yet? Start here instead. A plain-English checklist for anyone weighing whether a fractional CFO is the right call. Ten questions to ask, what a good answer sounds like, the signals that say you are ready, and the ones that say to start somewhere else.
- Ten questions to ask on a first call, and what a straight answer sounds like
- The difference between a bookkeeper, a CPA, a controller and a CFO
- Readiness signals for a business, and for an individual or family
- When a fractional CFO is not the answer, and who to call instead
Move forward with confidence
Whether you're scaling a business or navigating a major life decision, we bring structure, clarity, and strategy to your finances. Start with a complimentary discovery call, no commitment required.