Privacy Policy

Information we collect

We only collect information that helps us respond to you and improve our services:

• Contact form details. When you submit an inquiry, we collect the name, email address, phone number, and any message content you choose to provide.
• Newsletter email. If you subscribe to updates, we collect the email address you provide.
• Usage and analytics data. Like most websites, we automatically collect standard log and device information, such as IP address, browser type, pages viewed, and referring pages, along with cookie identifiers used by our analytics tools.

We do not knowingly collect sensitive personal information, and we ask that you not share account numbers, Social Security numbers, or other sensitive financial details through the website.

How we use your information

• Respond to your inquiries, schedule discovery calls, and provide the services you request.
• Send newsletters, updates, and marketing emails when you have opted in, and manage your subscription preferences.
• Understand how visitors use the site so we can improve its content, performance, and usability.
• Maintain the security of the website and comply with our legal obligations.

Cookies and analytics

We use cookies and similar technologies to operate the site and measure traffic. We use Google Analytics to understand aggregate usage patterns; Google may set cookies and process usage data in accordance with its own privacy policy. You can control or disable cookies through your browser settings, and you can opt out of Google Analytics using Google’s browser add-on. Disabling cookies may affect some site functionality.

Service providers we share data with

We do not sell your personal information. We share it only with the trusted service providers who help us operate our business, and only as needed to provide their services:

• Supabase — our database provider, which securely stores contact form submissions so we can follow up with you.
• Cal.com— our scheduling provider, which processes the details you enter when you book a call.
• Resend— our email delivery provider, which processes newsletter subscriptions and sends the emails you have requested.
• Google Analytics — provides aggregate website usage and traffic analytics.
• Vercel— our website hosting and infrastructure provider.

We may also disclose information when required by law, to protect our rights, or in connection with a business transfer such as a merger or acquisition.

Email marketing and your choices

If you have opted into our newsletter or marketing emails, every message includes an unsubscribe link. You can opt out at any time, and we honor unsubscribe requests promptly in accordance with the CAN-SPAM Act. You may also email us at layla@dawnfinancialstrategies.com to be removed from our mailing list. We do not sell or rent your email address to third parties.

Data retention

We keep personal information only for as long as it is needed for the purposes described in this policy, to maintain our client relationships, and to meet legal, tax, or accounting requirements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

Your rights

Depending on where you live, you may have the right to access the personal information we hold about you, request that we correct or delete it, opt out of marketing communications, and opt out of the “sale” or “sharing” of your personal information. We do not sell your personal information. Residents of California (under the CCPA/CPRA) and individuals in the European Economic Area and United Kingdom (under the GDPR) may have additional rights, including data portability and the right to withdraw consent. We will not discriminate against you for exercising any of these rights.

Making a privacy request

To exercise any of the rights above, or to ask a question about this policy, email us at layla@dawnfinancialstrategies.com. We may need to verify your identity before acting on your request, and we will respond within the timeframes required by applicable law.

Children’s privacy

Our website and services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Material changes may be communicated through the website or by email. We encourage you to review this policy periodically.